Making the Most of an Academic Poster
An academic poster at a major conference is a very important opportunity. The hard work that a person or team of researchers puts into a project comes up for review and comment by peers. Academic posters are not something that can be whipped together at the last minute. A good deal of thought and planning has to be part of any academic poster design.
Aiming for Clarity in the Academic Poster
Whether it is a thesis poster or a dissertation poster, the audience has to be kept in mind. Technical language or phrases that may not be recognized by the audience cannot be a part of the content. The right phrases and sentence structure will keep a person reading. It is also important to have the right type of imagery; the kind that catches the eye and draws the audience in. Good graphics will do that for the poster.
This Is Really a Form of Marketing
It may be a little bit hard to digest, but academic posters can be thought of as the marketing expertise of an individual or research team. Granted, the research methodology and conclusions are extremely important but the rules of effective marketing apply here. The images have to be very clear as well as keep the audience engaged. It is also a good idea to use just the right amount of text, preferably in a chunked form of short paragraphs and bullet points if possible. Photos as opposed to clip art will make a better impression. Usage of high quality graphics software is recommended for an academic poster.
Let Professionals Help
The average academic researcher has superior expertise but perhaps does not have great writing or marketing skills. That is where we can really help. We have copywriters and editors who are experienced in developing academic posters for conferences and important gatherings. We can definitely provide the graphics that can make any poster stand out. The text we compose is in reader friendly language, and presented in such a way that it retains the interest of the viewer until the very end of the presentation.
We make a point of working with the client. A dissertation project deserves the best attention and craftsmanship, and we do exactly that. It is critical for a person’s reputation to have an academic poster display that really highlights all the work. Give us a call and we will be happy to tell you everything we can do to make your display receive the kind of favorable attention that truly deserves.